The Challenge 25 System
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The law surrounding the sale of age restricted goods to underage children is tightening globally. In particular the effects of alcohol on children have been highlighted across many countries and cultures. Governments with the support of police and local authorities have passed new legislation which in many cases has placed the responsibility to not serve underage firmly with the retailer rather that the child who is attempting to break the law.
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From October 2010 it becomes law that vendors must ask, view and record ID challenges from all people who attempt to buy alcohol and appear to be 18 years old. |
Those members of the public who wish to assist the vendor with making a legal sale can opt to have their ID scanned and verified through AgesafeHD. |
The vendor never has access to any of the detail contained on the customers ID and is only able to view a cropped image of the customers face, their age and the required hologram. |
Vendors who sell alcohol to a child two times in a two month period face the possibility of six months imprisonment, suspension or termination of their license and a £20,000 fine. |
AgesafeHD is a tool for responsible retailers to assist in their desire to only make legal sales, it is also an effective tool to discourage children who attempt to make illegal purchases. |
with vendors of alcohol and other age restricted goods to make a legal sale. |
100% of AgesafeHD's customers have never failed an underage test-purchase when using IDScan equipment. |